Specialty: Marketing
Highest Degree: PhD (2004)
Responsibilities: UT, MT, DT, ADM, RES
Teaching History
· 2025-1: BUS2003 Marketing Management (3 credits, 69 students)
· 2025-2: BUS4108 Solving Business Problems (3 credits, 12 students)
· 2025-2: BUS5008 Business Administration Capstone Design2 (2 credits, 9 students)
Activities
· December 2021, "The Effects of the High-tech Manufacturing Ventures’ External Collaborations on the Management Performance: Focusing on the Mediation Effect of Internal Core Competencies", Asia-Pacific Journal of Business Venturing and Entrepreneurship, The Korean Society of Business Venturing and Entrepreneurship
· August 2021, "The Principle of Marketing", Pearson
· December 2022, "A Study of Development and Validation of a Scale to Measure Ingredient Brand Equity", Korean Journal of Marketing, The Korean Marketing Association
· August 2022, "The Effect of Experience Factors on Consumers’ Satisfaction & Willing to Pay Premium Price depending on Conspicuous Consumption Tendency: Focused on the Theme Park", Event and Convention Research, Society of Business Event and Convention
· November 2023, "The Effect of Experience Factors(4Es) of the local festivals on visitors’ satisfaction, brand attitude and willing to pay for experiences : Focused on the Goyang Autumn flower festival", Event and Convention Research, Society of Business Event and Convention
· November 2023, "Employment of Disabled Workers: Test of a Model of Planned Behavior", Disability and Employment, Employment Development Institute
· May 2023, "The Effect of Experience Factors(4Es) of the local festivals on visitors’ satisfaction, brand attitude and willing to pay for experiences : Focused on the Goyang Autumn flower festival", Event and Convention Research, Society of Business Event and Convention