- Specialty: Marketing
- Highest Degree: PhD (2003)
- Responsibilities: UT, MT, DT, ADM, RES
- Teaching History
- · 2025-2: SMA8021 Marketing Strategy (3 credits, 11 students)
- · 2025-1: BUS3028 Marketing Research (3 credits, 61 students)
- Activities
- · May 2021, "Effects of consumer-cause fit and consumer-product fit of cause-related marketing on product purchase intention", JOURNAL OF CONSUMER BEHAVIOUR, WILEY
- · September 2022, "Differential effects of online word-of-mouth about attractive and one-dimensional Kano attributes on hospital selection", Korea Journal of Hospital Management, Korean Society of Hospital Management
- · November 2023, "Best Presentation Paper Award", 상장, Korean Association for Services Marketing
- · November 2023, "Effects of Exposure in Computer-Assisted Virtual Environments on Vocalists' Performance Anxiety: A Quasi-Experimental Study", JOURNAL OF RATIONAL-EMOTIVE AND COGNITIVE-BEHAVIOR THERAPY, SPRINGER
- · February 2024, "The Impact of Corporate ESG Performance Information on Consumers' Ethical Identity Perception and Ethical Consumption Intention", Accounting and Policy Research, Korean Association for Accounting and Policy
- · July 2025, "Commercializing Patented-Technology: See Something Special, Do Something Special! Quickly and Accurately!", MakingBooks
- · September 2025, "Artificial Intelligence (AI) adoption in marketing strategies: Navigating the present and shaping the future business landscape", Social Sciences and Humanities Open, Elsevier Ltd