Professor Moon teaches marketing courses at the Department of Business Administration of Hanyang University. He received a B.A. (1981) and an MBA from Yonsei University and a Ph.D. (1994) in Marketing from University of Connecticut.
Professor Moon has taught marketing courses such as Marketing Management, Marketing Strategy, Marketing Research, Consumer Behavior, and Global Marketing.
Professor Moon has publised articles in leading academic journals such as Journal of Business Research, Journal of Marketing Channels, Journal of Services Marketing and International Marketing Review. His research interests include marketing strategy, innovations and consumer responses, and global marketing.
Professor Moon has taught marketing courses such as Marketing Management, Marketing Strategy, Marketing Research, Consumer Behavior, and Global Marketing.
Professor Moon has publised articles in leading academic journals such as Journal of Business Research, Journal of Marketing Channels, Journal of Services Marketing and International Marketing Review. His research interests include marketing strategy, innovations and consumer responses, and global marketing.