- Specialty: Marketing
- Highest Degree: PhD (1994)
- Responsibilities: UT, MT, DT, RES
- Teaching History
- · 2025-1: GBM9000 Marketing Case Study (2 credits, 6 students)
- · 2025-1: BUS2003 Marketing Management (3 credits, 23 students)
- · 2025-2: BUS3075 Marketing Strategy (3 credits, 39 students)
- · 2025-2: BUS3075 Marketing Strategy (3 credits, 40 students)
- Activities
- · October 2021, "Effects of Selected Consumer Characteristics on Young Consumers’Perceived Shopping Values and Purchase Intention through Fashion Pop-up Stores", Journal of Product Research, Korean Academy Of Commodity Science & Technology
- · June 2021, "한양대학교에리카와 함께하는 지역상권 활성화(홍보강화)", 경기도 > 경기도시장상권진흥원 > 골목상권조직화지원사업, (재)경기도시장상권진흥원