Specialty: Marketing
Highest Degree: PhD (2019)
Responsibilities: UT, MT, DT, ADM, RES
Teaching History
· 2025-1: BUS2003 Marketing Management (3 credits, 76 students)
· 2025-1: BUS2003 Marketing Management (3 credits, 67 students)
· 2025-2: BUS3014 Consumer Behavior (3 credits, 57 students)
· 2025-2: BUS3014 Consumer Behavior (3 credits, 44 students)
Activities
· January 2022, "Who reads customer reviews after product choice? Maximizing, satisficing, and postchoice information search", PERSONALITY AND INDIVIDUAL DIFFERENCES, PERGAMON-ELSEVIER SCIENCE LTD
· September 2022, "Strategic Brand Management : Building, Measuring, and Managing Brand Equity", Sigma Press
· November 2023, "Maximizers' Reactance to Algorithm Recommended Options", Korean Society of Consumer Studies Fall 2023 Conference, Korean Society of Consumer Studies
· November 2023, "Maximizers’ Reactance to Algorithm-Recommended Options: The Moderating Role of Autotelic vs. Instrumental Choices", BEHAVIORAL SCIENCES, MDPI
· March 2023, "Attitudes toward and trust of AI interview from the perspectives of applicants and recruiters: A multidisciplinary approach", Basic Science Research Program, National Research Fund of Korea
· June 2023, "The effect of numerical precision on gendered perceptions", Young Researcher Grant, National Research Foundation of Korea
· September 2024, "Consumer Behavior", Hankyungsa
· July 2024, "Enhancing service recovery satisfaction with chatbots: The role of humor and informal language", INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, ELSEVIER SCI LTD
· September 2024, "Where should the beneficiary image be placed in charity advertisement?", Association for Consumer Research Conference 2024 Paris, Association for Consumer Research
· March 2025, "MKTG: Principles of Marketing", Hankyungsa
· January 2025, "The effect of regulatory focus on predecisional information distortion", CURRENT PSYCHOLOGY, SPRINGER
· May 2025, "Does 10.03 Feel More Feminine than 10? The Effect of Numerical Precision on Gendered Perceptions among Korean Consumers", Journal of Consumer Studies, Korean Society of Consumer Studies
· March 2025, "Where should the beneficiary image be placed in charity advertisement?", Young Researcher Grant, National Research Foundation of Korea
· June 2025, "From Seconds to Sentiments: Differential Effects of Chatbot Response Latency on Customer Evaluations", INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, TAYLOR & FRANCIS INC