Koo, Jakeun Associate Professor
Director, Department of Strategic Management
연락처 : 031-400-5624
Specialty: Marketing
Highest Degree: PhD (2016)
Responsibilities: UT, MT, DT, ADM, RES
Teaching History
· 2025-1: SMA8020 Marketing Management (3 credits, 25 students)
· 2025-1: BAS3002 Marketing Engineering (3 credits, 22 students)
· 2025-1: BUS3028 Marketing Research (3 credits, 43 students)
· 2025-2: BUS3117 Marketing Analytics (3 credits, 62 students)
· 2025-2: BUS3117 Marketing Analytics (3 credits, 62 students)
Activities
· June 2021, "Understanding consumer attitudes in cause-brand alliances in sports: The role of sport entity attitudes", INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, EMERALD GROUP PUBLISHING LTD
· April 2022, "Antecedents of the attitude toward the athlete celebrities' human brand extensions", INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, EMERALD GROUP PUBLISHING LTD
· July 2022, "Mega versus local event sponsorships", MARKETING INTELLIGENCE & PLANNING, EMERALD GROUP PUBLISHING LTD
· October 2023, "Construct calculation: The procedure and outcomes of labeling factors or clusters with GPT-4", The Korean Society for Journalism & Communication Studies Conference, The Korean Society for Journalism & Communication Studies Conference
· February 2024, "The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)", INTERNATIONAL JOURNAL OF ADVERTISING, ROUTLEDGE JOURNALS
· September 2024, "전북특별자치도의 K-컬처 & 엔터테인먼트 콘텐츠 활용을 통한 지역브랜딩 전략: 텍스트 분석을 중심으로"
· May 2024, "Economic impacts of digital home-sharing platform: Creative destruction in the hospitality industry", TOURISM ECONOMICS, SAGE PUBLICATIONS LTD
· February 2025, "디지털 심화에 따른 몰입형 서비스 생태계 연구", 정보통신정책연구원
· October 2025, "The effectiveness of corporate privacy responsibility and customer education on consumer responses in the digital era", INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, EMERALD GROUP PUBLISHING LTD