■ Education
2016, Ph.D. in Management, Isenberg School of Management, University of Massachusetts, Amherst
2010, Master of Advertising, College of Journalism and Communications, University of Florida, Gainesville
2008, Bachelor of Science in Law, College of Law (Minor: Mass Communication), Kyunghee University, Seoul, Korea.
2019, Certificate in Applied Data Science, Columbia University Engineering Executive Education & Emeritus Institute of Management.
■ Acadecmic Position
2023-Present, Director of General Affairs, Korea Advertising Society
2022-Present, Associate Professor of Marketing, College of Business and Economics, Hanyang University ERICA, Ansan, Gyeonggi-do, Republic of Korea.
2016-2022, Assistant Professor of Marketing & Graduate Faculty, Department of Business Administration, Jesse H. Jones School of Business, Texas Southern University, Houston, Texas, U.S.A.
■ Refereed Publications
Koo, J., & Heo, J. (in-press). The bilateral image flow in sponsorship:
An extension of Prendergast, Paliwal, and Mazodier (2016) International Journal of Advertising, https://doi.org/10.1080/02650487.2023.2197768 (SSCI).
Koo, J., Fink, J. S., & Lee, Y. (2022). Mega versus local event sponsorships. Marketing
Intelligence & Planning, 40(5), 671-689. https://doi.org/10.1108/MIP-11-2021-0392 (SSCI).
Koo, J. (2022). Antecedents of the Attitude toward the Athlete Celebrities’ Human Brand
Extensions. International Journal of Sports Marketing and Sponsorship, 23(2), 241-
258. https://doi.org/10.1108/IJSMS-12-2020-0241 (SSCI).
Joo, S., Koo, J., & Nichols, B. S. (2021). Understanding consumer attitudes in cause-
brand alliances in sports: The role of sport entity attitudes. International Journal of
Sports Marketing and Sponsorship, 22(3), 507-528. https://doi.org/10.1108/IJSMS-
12-2019-0142 (SSCI).
Koo, J. & Lee, Y. (2019). Sponsor-event congruence effects: The moderating role of sport
involvement and mediating role of sponsor attitudes. Sport Management Review,
22(2), 222-234. https://doi.org/10.1016/j.smr.2018.03.001 (SSCI).
Lee, Y., Kim, M, Koo, J., & Won, H. (2019). Sport volunteer service performance, image
formation, and service encounters. International Journal of Sports Marketing and
Sponsorship, 20(2), 307-320. https://doi.org/10.1108/IJSMS-05-2018-0047 (SSCI).
Lee, Y. & Koo, J. (2016). Can a celebrity serve as an issue-relevant argument in the
elaboration likelihood model? Psychology & Marketing, 33(3), 195-208.
http://dx.doi.org/10.1002/mar.20865 (SSCI).
Joo, S., Koo, J., & Fink, J. S. (2016). Cause-related marketing in sports: The power of
altruism. European Sport Management Quarterly, 16(3), 316-340.
http://dx.doi.org/10.1080/16184742.2016.1143854 (SSCI).
Lee, Y., Kim, M, & Koo, J. (2016). The impact of social interaction and team member
exchange on sport event volunteer management. Sport Management Review, 19(5),
550-562. http://dx.doi.org/10.1016/j.smr.2016.04.005 (SSCI).
Lee, Y. & Koo, J. (2015). Athlete endorsement, attitudes, and purchase intention: The
interaction effect between athlete endorser-product congruence and endorser
credibility. Journal of Sport Management, 29(5), 523-538.