교수소개

Kang, Seokhoo Honorary professor

홈페이지
  • ■ Introduction
  • Professor Kang Seok-hu teaches Marketing Management, Consumer Behavior, Christianity and Modern Society, Graduate Marketing Management, and Graduate Marketing Theory in the Department of Business Administration, College of Business and Economics at Hanyang University.

  • ■ Education
  • B.S. in Mechanical Engineering, Hanyang University
  • M.A. in International Trade, University of Dallas
  • Ph.D. in Marketing, Texas Tech University
  • M.Div. (Master of Divinity / Pastoral Theology), Methodist Theological School

  • ■ Career
  • Korea Trade-Investment Promotion Agency (KOTRA)
  • Hyundai Yanghaeng

  • ■ Research Interests
  • Service Marketing, Marketing Theory

  • ■ Selected Paper
  • “A Study on Gender Role Ideology and Resource Theory in Family Purchase Decision,” Korean Marketing Journal, 3(1), 2001

  • ■ Major Book
  • Marketing Research Methods (co-translation), Seokjeong, 2004

  • ■ Awards
  • “2007 Excellence in Service Award,” KAMS (Korean Marketing Science Society)

  • ■ Academic Service
  • Vice President, Korean Marketing Science Society, 2005–2007

  • ■ Other
  • Vice President, Korean Christian Professors Association, from 2010 onward
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